The bursary offers full fees for a graduate taking DCU’s full-time MSc in Digital Marketing.
Established in 2008, this scholarship was set up to honour the memory of John Thompson, one of the Ireland’s leading newspaper executives. With a career spanning almost 30 years in the business, John was instrumental in the launch and commercial development of some of Ireland’s most successful and enduring publications including U Magazine, The Sunday World and The Irish Farmers Journal.
He was Chief Executive of Associated Newspapers Ireland, publishers of the Irish Daily Mail and Irish Mail on Sunday and former Managing Director of Independent Star Limited and publisher of the Irish Daily Star. John believed that the disciplines of journalism and marketing reinforce each other in eliciting consumer engagement, paving the way for commercial success. This scholarship aims to foster links between digital marketing and online journalism by encouraging graduates of business, journalism and more diverse educational backgrounds to study digital marketing integrated with an appreciation of media and online journalism.
The MSc in Digital Marketing is designed to help participants understand how digital technologies are changing consumer behaviour and equip them with the knowledge to engage with consumers using digital channels.
Participants benefit from a combination of exposure to cutting edge research, academic rigor, industry practice and applied workshop and projects. Lectures are delivered by experienced international and Irish experts from industry and practice, in areas such as data analytics and visualisation, digital advertising and communication, and digital marketing strategy.
- A CV
- A statement of motivation and suitability for the scholarship (maximum of 250 words).
- A copy of their academic transcript/proof of final degree award
Submissions should be sent to the Group Head for Marketing at DCU Business School Professor Edgar Morgenroth via email at email@example.com no later than 5.00pm on 26th June 2020.
Application Deadline: Scholarship application deadline is June 26, 2020.